In a press release, one of the biggest beauty brands in the world, L’Oréal, announced the latest member of their leadership team as the company appointed Mohamed El Araby as its new Managing Director for L’Oréal Egypt. This marks a historic milestone as El Araby becomes the first-ever Egyptian national to hold this position. This move is particularly to increase and solidify the presence of L’Oréal in the Egyptian market, and to do that, L’Oréal will leverage the extensive 15-year experience of Mohamed El Araby in the beauty industry.
The fact that El Eraby has extensive experience in Egyptian and global markets makes him the perfect choice for this position. Prior to this, El Araby was the general manager of L’Oréal Dermatological Beauty. Under his leadership, the department achieved remarkable success. Moreover, due to the strategic focus and vision of El Eraby, the dermatological department became the leading growth driver within the company.
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Mohamed El Araby shared his thoughts on his newly minted appointment and said, “I am honoured to be the first Egyptian Managing Director of L’Oréal Egypt. Throughout my career at L’Oréal, I have been grateful for the trust, support, and invaluable experiences that have prepared me for this significant opportunity. I am inspired by L’Oréal’s commitment to being the leading beauty company, and I am excited to return and work alongside the exceptional team here to achieve this vision.”
El Araby has already kicked off his assignments by taking the French President to a showcasing of the top leadership of L’Oréal Egypt.
