Asias Most Strategic Asset Is Not Capital

Conversations around regional growth traditionally focus on capital availability, yet Asia has never had more capital searching for opportunities. Private equity dry powder in the region sits at historic highs, and corporate balance sheets are highly liquid. The real constraint increasingly lies not in securing funds, but in capital allocation judgment. The best Chief Financial …

Decoding the Emotion Economy and Purpose 30

By the end of 2026, vanity metrics just won't cut it anymore. Nielsen's 2025 research found that more than 68% of online ads get ignored within just two seconds. Even more telling, Edelman's Trust Barometer found that 63% of consumers simply don't trust branded content anymore. In today's crowded digital world, clicks are basically background …

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Why Finance Must Reclaim the Long Game Before Its Too Late

The real bottleneck in 2026 finance is the mismatch and misalignment. The strategy team sees the long vision, whereas the finance team focuses on resource allocation. This is the main reason why the long-term plan usually fails. Hypothetically, if any organisation’s strategy team aims to achieve an X plan with a proper roadmap in the upcoming 5 months, and the finance team is usually busy achieving quarterly targets, that's the void many organisations are facing on a humongous scale. Research from Harvard Business School by Dr Robert Kaplan and Dr David Norton notes that 90% of organisations fail to execute their strategies. The leading culprits cited are ineffective resource allocation and misaligned departmental priorities. The Data Makes an Uncomfortable CaseA McKinsey CFO pulse survey found that only 30% of finance leaders cited long-term planning as a top priority in 2023. By 2024, that figure had nearly doubled to 55%, a signal that the finance function is waking up to what it surrendered. Meanwhile, Gartner's December 2025 research confirms that CFOs are still navigating tension between short-term cost-cutting imperatives and long-term growth investments, with 56% ranking enterprise-wide cost optimisation as a top-five priority while simultaneously acknowledging they are under-resourced for the horizon thinking that actually shapes enterprise destiny.From Corporate Scorekeeper to Chief Strategic Architect One thing that will never change is that no one in the C-suite is better positioned to own long-term planning than the CFO. Not the Chief Strategy Officer, who often operates without budget authority. Not the transformation office, which exists …

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