India has emerged as the global capital for GCCs. Recently, a combined report by NASSCOM-KPMG revealed that India will have 1900 GCCs by the end of 2025 with a revenue of over $80 billion. Now, one of America’s largest retailers is planning to open a GCC in Hyderabad, India, with plans to hire over 1,000 people at the facility. The GCC will support global operations across various verticals, including technology, analytics, finance, and research and development (R&D).
One of the primary reasons India is emerging as a global GCC capital is due to its talent. Moreover, companies are now only starting to see the potential of Indian talent, not just for backend, but forr core innovations as well. Costco’s Hyderabad GCC will work closely with its international teams to drive innovation in infrastructure engineering, machine learning, data science, and information technology, all of which are crucial for retail and marketing.
When it comes to marketing, this GCC will play a vital role. With this new GCC, along with its existing ones, Costco is looking to pioneer data-driven commerce. With Hyderabad’s GCC focused on tech and analytics, the retailer is poised to improve its MarTech stack. The retailer will be able to gain tighter control over consumer data, resulting in a better understanding of customer behavior.
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This is also good news for the media and marketing ecosystems in India, as Costco’s move only highlights that the GCC market is not about cost, but rather capability, and India, especially Hyderabad, offers the perfect match.
