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Anitya Pun Most Influential Business Leaders in India 2025
Leader at a Glance
Anitya Pun combines technical mastery with a bold embrace of startup challenges to drive financial strategy and growth. He built a strong foundation in planning and analysis. Over the past seven years, his leadership across Wooqer, AntWorks, and Infeedo has shaped funding, due diligence, and scalable financial operations.
Name: Anitya Pun
Designation: Head of Finance
Company: Infeedo
Industry: Software Development
Country: India
Designation: Head of Finance
Company: Infeedo
Industry: Software Development
Country: India
Anitya Pun Most Influential Business Leaders in India 2025
Behind every thriving company is a leader who sees further, acts faster, builds stronger, and for Infeedo, that leader is Anitya Pun. As Head of Finance at Infeedo, he has blended technical mastery with a fearless embrace of new challenges. Beginning his professional journey in 2012 after clearing his Chartered Accountancy exams, Anitya joined Nippon Paints, where, under the mentorship of S. Gaijes, he built a strong foundation in financial planning, audit, and costing. His next chapter took him to two major retail giants, Lifestyle (Landmark Group) and Pantaloons (Aditya Birla Group), where he honed his skills in financial planning, reporting, and competitive analysis across multiple business segments.
But it was the startup world that truly tested and expanded his abilities. Over seven years, Anitya played key roles at Wooqer, AntWorks, and Infeedo, from managing end-to-end operations to driving financial visibility, shaping strategic plans, and building high performing teams. His journey reflects a steady rise through increasing responsibilities, from controller to director to head of finance, where he has been instrumental in scaling businesses, leading funding processes, and navigating complex due diligence. His story is one of continuous growth, leadership, vision, and impact. He shared his story with The Portfolio in an insightful conversation.
Please brief us about your professional journey and key milestones that contributed to making you the leader we see today.
My professional journey began in 2012 after qualifying as a Chartered Accountant. In the early years, I built a strong foundation in financial planning, audits, costing, and competitive analysis, working across diverse sectors and under the guidance of inspiring mentors who shaped my approach to leadership and decision-making. I’m deeply grateful to mentors like S. Gaijes at Nippon Paints, Viswanath Rao at Wooqer and AntWorks, and Rohit Gupta at Infeedo, whose guidance has shaped my leadership journey.
What key challenges have you overcome, and what transformative financial strategy have you introduced?
One of the biggest challenges was taking full ownership of the budget and ensuring financial discipline while meeting targets. I worked on improving business visibility for management by automating processes and streamlining reporting for better decision-making. Leading a larger, more diverse team than I’d managed before required me to evolve my leadership style, fostering collaboration and ownership among team members. Stepping into procurement, an area new to me, was another learning curve, but persistence helped me excel in ensuring smoother operations. Taking on RevOps gave me a deeper understanding of the business, improving cross functional alignment and revenue forecasting. Leading due diligence for the first time strengthened my financial expertise and ability to manage complex processes. The most transformative strategy I introduced was enhancing automation within finance and RevOps. This significantly improved reporting accuracy, efficiency, and strategic decision-making.
“Be patient, stay persistent, and never underestimate the power of hard work.”
What current project excites you most, and what innovation will it deliver?
I’m most excited about integrating AI into both finance and RevOps functions. AI has the potential to transform how we operate, from automating routine tasks to delivering real-time insights that help management make proactive decisions. This shift allows the team to focus on deeper analysis instead of data preparation, ultimately improving accuracy, forecasting, and strategic planning. I see AI as a “co-worker” that can help us predict trends, identify opportunities, and manage risks more effectively. It’s about staying ahead in a rapidly evolving business environment while making finance a true driver of innovation.
Where is tech-driven finance leadership headed, and how are you preparing for it?
Finance leadership will increasingly shift from being purely functional to becoming a strategic partner in business growth. AI, automation, and data analytics will be at the heart of this transformation, providing real time insights to influence decisions. To prepare, I’m integrating AI into our workflows, streamlining operations, and training my team to be comfortable with emerging technologies. The goal is to free up time from manual processes and focus more on proactive, high-value work. Future finance leaders will need to be agile, tech-savvy, and deeply collaborative, using technology not just to track performance but to drive it.
What’s one lesson you’d share with aspiring finance leaders entering the corporate world today?
Be patient, stay persistent, and never underestimate the power of hard work. In finance, there are no real shortcuts. True success comes from consistent effort, learning, and adaptability.Understand the bigger picture, stay committed to your goals, and see challenges as opportunities to grow. While hard work may not deliver instant results, it always pays off in the long run. Keep going, keep learning, and trust that your efforts will eventually lead to success.
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