Fintech unicorn CRED has launched a RuPay co-branded credit card in partnership with IndusInd Bank, expanding its financial offerings and also announcing Sovereign, an 18k gold credential membership invite for society-anchored individuals.
The Credit Card is designed for the mass affluent lifestyle product, offering 5% benefit for all e-commerce expenses and 1% on offline transactions, with immediate redemption on flights, hotels, 500+ merchants, and the wider CRED ecosystem.
Meanwhile, CRED Sovereign is placed as a membership society for India’s most influential individuals. Every invitee will receive a bespoke 18k gold-etched credential card, disclosing privileges such as syndicated access to startup investments, rare global assets, elite travel programs, curated cultural and sporting experiences, and even access to civilian spaceflight.
During August, Entrackr reported that the Kunal Shah-led company was operating with IndusInd Bank on a co-branded product. The twin products, RuPay credit card and elite profile membership society, honour CRED’s in-depth pivot into financial lifestyle products.
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CRED has more than 13 million monthly users as of June 2024. According to TheKredible, the company has raised over $1 billion across nine funding rounds, including a $75 million down round led by GIC in May 2025, which reduced its valuation to $3.64 billion in 2020. The company is expecting profitability in FY26, though its FY24 net loss broadened 22% to Rs 1,644 crore even as revenue rose 66% to Rs 2,473 crore.
