Roblox has appointed Joel Neoh as Managing Director for Southeast Asia and Oceania. In his new role, Joel will lead the company across Southeast Asia and Oceania in business expansion, consumer engagement, digital ecosystems, and regional operations.
Before joining Roblox, he worked as Managing Director and Chief Consumer Officer at Prenetics, where he led consumer-focused business initiatives and helped develop IM8 and CircleDNA, which supported the company’s health and wellness portfolio. Joel also worked at Europa Sports Partners, associated with Prenetics as Managing Director. He has been an investor in Prenetics since 2014.
Earlier in his career, Joel founded Fave, a Southeast Asian consumer fintech platform that was later acquired by Pine Labs. Before that, he co-founded Rev Asia, a Malaysian digital media group that was later acquired by Media Prima.
Prior to this, Joel worked at Groupon for more than 4 years, starting as CEO and progressing to Head of Asia Pacific. He began his career by co-founding Says.com, then sold it to Catcha Group to create REV Asia.
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Joel contributed as a Member and Investor at XA Network and as a Board Member of the Institute of Corporate Directors Malaysia (ICDM). He is currently a Founding Partner at FirstMove and a Mentor at Endeavour.
Joel holds a Bachelor of Engineering in Mechanical Engineering from Monash University, an EMBA from Tsinghua University and a PLD18 from Harvard Business School.
