Social media platforms have emerged as one of the best ways to market yourself and your business in the 21st century. According to a March 2024 report by IZEA, around 67% of US social media users are likely to research products online before making a purchase. However, each platform has its own USPs, making it difficult for people to understand which platform they must use to market their business. Well, as each business is different, their use of social media is also different. This means that a business might not have a lot of success on Instagram, but it might have great success on YouTube. In this blog, we will take a look at the best social media platforms for business owners.
Best Social Media Platforms for Business Owners
Before starting the list, we must tell you that to determine the best Social media platform for your business, you must know the goals you want to achieve through social media marketing.
1. Instagram
Instagram for business is extremely useful. It allows you to post engaging images and short videos. According to a report by The Leap, 73% of consumers prefer to watch a short video to learn about a product or a service. Instagram for business is the right choice for a business that deals in the beauty industry or has a product they want to showcase.
2. Facebook
Facebook is one of the best social media platforms for businesses. The main reason for this isn’t the fact that it allows you to publish photos, short videos and long videos but because it enables you to reach your target audience. Facebook for business is great because when you upload a photo or video, it allows you to see the age group, country, and region watching your videos or engaging with your posts. This allows you to segregate your target audience.
3. YouTube
YouTube is one of the social media platforms considered by many as a very good tool to market your business. Using YouTube for business has many advantages. It allows you to make long-format videos with time tags and a comment section, which boosts engagement. Moreover, YouTube’s monetisation metrics are very good. This means that apart from being a mode to market your business, YouTube can also be a very good source of income if done right. YouTube is perfect for a business that deals in tutorials and information and offers services.
Level Up Your Marketing Game With the Best Social Media Platforms!
With around 6.96 billion combined, the platforms we have mentioned are some of the best ones for marketing your business. A few other social media apps you can use to market your business include LinkedIn, Pinterest and TikTok. However, the ones we mentioned are the most prominent ones and have given quantifiable results to people.
