L’Oréal has named Aniket Basu as its new Chief Digital Officer (CDO) for India, reinforcing its commitment to digital transformation and consumer engagement. Basu, who announced his appointment on LinkedIn, expressed his excitement about returning to India and leading the brand’s digital initiatives.
Acknowledging India’s dynamic digital environment and an apt user base, Basu highlighted the vast potential for innovation and transformation in the market. “India’s digital landscape is evolving at an unprecedented pace, creating limitless opportunities to scale, drive impact, and shape future growth,” he stated. His experience in digital strategy and consumer engagement is expected to play a key role in advancing L’Oréal’s digital-first vision.
Basu also extended his gratitude to his mentors and colleagues, including Lex Bradshaw-Zanger, Cheryl Lee, Atul Gaur, Raagjeet Garg, and Saloni Shah Javeri, for their guidance throughout his career journey. He said that their support has been instrumental in his transition into this leadership role.
L’Oréal has been progressively strengthening its digital footprint, and Basu’s appointment aligns with the company’s strategic focus on enhancing its online presence and consumer connections in India. As CDO, he will be responsible for driving digital initiatives, leveraging emerging technologies, and ensuring seamless consumer engagement across various platforms.
You might also like- HSBC Gets New Group Customer and Culture Director
With India being a priority market for L’Oréal, the company continues to invest in innovative digital solutions to enhance brand experiences and consumer interactions. Under Basu’s leadership, the brand aims to accelerate its transformation, ensuring it remains at the forefront of digital advancements in the beauty industry.
This leadership change underscores L’Oréal’s long-term commitment to digital excellence and reinforces its efforts to create a more connected and engaging consumer experience in one of its fastest-growing markets.
