Samsung Electronics, one of the biggest technology companies in the world, has a global presence and caters its services to 100+ countries in the world. In an attempt to expand its global strategy, Samsung Electronics has appointed Sophia Hwang-Judiesch as executive vice president and global head of retail strategy. The company made the appointment public after an April 6th announcement. Hwang-Judiesch is a veteran of the Business-to-customer distribution and brings a lot of experience from her previous roles as the North American president of Tommy Hilfiger, President of Hudson’s Bay, and vice president of strategy at Ulta Beauty.
This appointment reflects a broader trend at Samsung of appointing top talent regardless of caste, colour, and creed into their top leadership. This was evident in a speech made by the Chairman of the company, Lee Jae-Yong, in a seminar, stating, “We must recruit and nurture top talent that surpasses the management team, regardless of nationality and gender.” He further stated that if necessary, Samsung will allow multiple and frequent personnel changes to maintain a competitive edge.
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In her new role, Hwang-Judiesch will be responsible for overseeing the expansion of the North American distribution channels for Samsung’s device eXperience Division, which is very important for customer engagement and retention. She also shared her views on her appointment on a LinkedIn post, saying, “I am pinching myself that I get to work for one of the biggest companies globally and one that also gives me a chance to get back to my roots.”
