SuperFreeze, a cold chain company from South Korea, has announced their new CEO. Alex Choi, a former head of country at Maersk, has joined the company as their new CEO, effective 4 March 2025, the company announced in a press release. SuperFreeze is shaping the future of the cold chain industry, leading Asia and the world towards a more sustainable cold chain process by increasing the availability of quality food and pharma products.
Alex Choi brings over 25 years of experience in the logistics industry to SuperFreeze, which will be monumental for an ambitious company, much like SuperFreeze. During his career in the logistics industry, Alex has held key roles in some of the biggest logistics companies in the world. He has held senior leadership roles in companies like Maersk Logistics, LF Logistics, Agility, and DB Schenker.
During his time in the above-mentioned companies, Alex has made a name for himself by supporting customers, streamlining supply chains, and driving operational excellence. Now that he is in SuperFreeze, Alex has perfectly positioned himself to advance SuperFreeze’s mission in Korea and deliver impactful results in this critical market.
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It’s worth noting that Cold Chain logistics means handling, storing and transporting temperature-sensitive items. It can be anything like pharmaceuticals, food products and chemicals which need a certain temperature to ensure they don’t go bad.
