The biggest fast-food brand in the world, McDonald’s, has just announced that it will be giving its 43,000 restaurants an AI makeover to target order accuracy and help restaurants detect any equipment defects or shortcomings. They will start the makeover with internet-connected kitchen equipment, AI-powered drive-thrus, and tools for managers.
But why is that the case? Why are they changing it? Well, the Chief Information Officer of McDonald’s, Brian Rice, has answered this. He says that the main objective of the makeover is to drive experience for its customers and workers who constantly complain about issues ranging from broken machines to wrong orders.
Rice said, “Our restaurants, frankly, can be very stressful. We have customers at the counter, we have customers at our drive-through, couriers coming in for delivery, and delivery at curbside. That’s a lot for our crew to deal with. Technology solutions will alleviate the stress.”
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All of this comes after McDonald’s sales got sluggish in January of 2025, reflecting a big slump in the overall fast-food industry. McDonald’s said that the consumers are pressured to go to low-cost diners and restaurants as opposed to McDonald’s. The restaurant hopes that after vamping up its restaurants with AI and tech, it will be able to achieve its target of growing its loyalty patrons from 175 million to 250 million by 2027.
McDonald’s has already started the process and will get it done worldwide in the next few months.
