Aurum PropTech Ltd has announced the acquisition of the popular real estate platform Housing.com in an all-equity share-swap deal valued at Rs 458 crore. The Mumbai-based property technology company is buying 100% of Housing.com from Australia’s REA Group.
To complete this purchase, Aurum PropTech will issue nearly 1.98 crore new equity shares directly to REA Group. Once the transaction is finalised, REA Group’s total ownership stake in Aurum PropTech will increase significantly from around 5% to 24.9%. The entire deal is expected to close by September this year.
This strategic move is designed to expand Aurum’s business by combining online marketplace traffic and property transactions onto a single digital platform. The company plans to build a unified artificial intelligence and data architecture that connects every part of the real estate journey.
This ecosystem will bring together consumer demand, developer inventory, brokerage services, rentals and digital transactions into a single operating layer. Aurum PropTech already owns several well-known brands across the ecosystem, including NestAway, HelloWorld, Aurum Analytica, Sell.do, and PropTiger, which it bought from REA Group last year for Rs 86.45 crore.
Housing.com is a major player in the Indian online property market, competing directly with platforms like 99acres and Magicbricks. Pulling in over 58 million average monthly traffic visits and hosting more than 12 million monthly active users.
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This user base is financially strong, as Housing.com’s parent company, Locon Solutions, recorded a turnover of ₹310 crore for the 2025-26 fiscal year. This acquisition will add more than ₹300 crore in annual revenue to Aurum PropTech, building on its recent financial turnaround, during which it recorded a profit of ₹72 lakh.
