Senior Director - Human Resources (India)
Vertafore
Sathbir blends two decades of HR expertise with a people-first philosophy. From recruitment and policy to workforce strategy, she has mastered every facet of HR while ensuring empathy stays at the core. Her leadership is defined by balancing operational excellence with emotional intelligence in a rapidly digitising workplace.
Today, as the Senior Director – Human Resources, India at Vertafore, Sathbir stands at the intersection of operational excellence and emotional intelligence. With more than two decades of experience in the IT and services industry, she has carved a path where empathy meets execution. Her career has spanned every corner of HR, from full-cycle recruitment to policy design, immigration, learning, and strategic workforce planning, But what makes her leadership truly impactful is her human-first approach in an increasingly digitised world. In a candid conversation with The Portfolio Magazine, Sathbir opens up about mindset shifts, disrupting insurance-tech norms, driving cohesive employee experience, and translating trust into strategy.
“Stress or burnout is often seen as a personal weakness or a family matter, not something to discuss at work. ”
It’s definitely a space where two very different worlds collide. On one side, you have legacy insurers, structured, risk-averse, deeply rooted in traditional processes. On the other hand, you have tech innovators who thrive on speed, experimentation, and iteration. The cultural gap between the two creates friction. There’s often resistance to change, fear of automation, and a talent mismatch. The key is to bridge these worlds. We do this by nurturing a culture of learning, upskilling our existing workforce, hiring with intention, and fostering diverse cross-functional teams. Communication becomes critical, getting both sides to not just talk, but understand each other. That’s how you ensure innovation doesn’t erase tradition, but strengthens it.
“Move beyond just competing on compensation; instead, compete on culture”
The key is anchoring everything to a consistent employee value proposition. Whether it’s a policy, a training module, or a performance conversation, it all needs to reflect the same voice, the same values, and the same promise. We use a unified design language and tone across HR touchpoints to ensure it feels familiar and connected. Managers are equipped with toolkits and training to deliver that consistency on the ground. Most importantly, we constantly seek feedback—whether during onboarding, through pulse surveys, or at exit. Every touchpoint must be part of a larger, cohesive journey that reflects who we are as an organisation.
One of the biggest blind spots is the cultural deference to hierarchy. Employees often hesitate to speak up or challenge ideas because there’s so much emphasis on respect and seniority. As a result, problems go unresolved and innovation is stifled. Another issue is how mental health is perceived. Stress or burnout is often seen as a personal weakness or a family matter, not something to discuss at work. Add to that the glorification of overwork, staying late or skipping vacations is wrongly interpreted as commitment. To address these, we actively promote open-door conversations, anonymous feedback channels, and manager sensitisation programs. We also normalise discussions around mental health, and more importantly, back it up with action like wellness leave, mental health support programs, and workload audits. It’s about creating not just a safe workspace, but a human one.
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