Have you noticed a notification asking you to accept ‘Cookies’ while using any website or app, especially Amazon Prime Video? While it seems like a routine part of website use, cookies play an important role in website browsing or Amazon Prime streaming. You might wonder what Amazon Prime cookies are and how they impact your experience. Don’t worry; we will discuss and let you understand what you often experience while streaming Amazon Prime videos.
Understanding Prime Video Cookies
Amazon Prime is one of the biggest entertainment hubs, with over 200 million subscribers. Movie lovers often choose Amazon Prime because of its excellent features, like a huge library, various content, and safe and hassle-free streaming. Understanding Amazon Prime cookies becomes important if you’re an active subscriber, as it can improve your streaming experience.
Prime Video cookies are small pieces of data that websites store on your device (mobile, PC or tablet). These data files help websites remember things about you, such as login, preferences, and activity, so they can offer a smoother and more personalised experience. Cookies may be different and generally fall into a few categories:
- Essential Cookies – remember your credentials to stay logged in
- Performance Cookies – track usage to improve the experience
- Functional Cookies – remember preferences like language and genre
- Advertising Cookies – track your activity for marketing purposes
These are a few major Amazon Prime cookies the platform uses to improve the user experience.
What Do Prime Video Cookies Do?
As discussed earlier, cookies help you to enhance the overall experience, including convenience and streaming. Here is what Amazon Video cookies do-
Keep You Logged in
One of the primary uses of Prime Video cookies is that they help you to stay logged in. Once you feed the credentials, you won’t need to provide them repeatedly whenever you visit the website or app, which can be annoying.
Save Your Preference
Amazon Video cookies also remember your settings. For example, if you always use English subtitles or prefer a certain language, cookies ensure these choices are saved for the future, and you do not have to go to settings every time you visit the website.
Track Your Streaming History
One of the greatest uses of Amazon Prime cookies is that they keep you watching what you have streamed. Based on that, it –
- Resume playback where you left off
- Recommend similar content
- Keep watch on your history organised
This improves the user experience by customising the preferences and providing recommendations based on your history.
Enable Faster Load Times
Amazon Prime account cookies can store temporary data that helps the site load faster. For instance, the homepage or user dashboard may load faster because some information is already cached.
Advertising and Analytics
Amazon may use Amazon Prime cookies to show you relevant ads, which helps them promote and sell their services.
Are Prime Video Cookies Safe?
Amazon or any other website users must understand that cookies are not viruses or malware. They are just text files that won’t do anything harmful to your data or device. They improve user experience. However, some people are concerned about Prime Video cookies, especially with advertising that tracks their behaviour across different websites.
The good thing about the Amazon Prime cookies is that users can manage them according to their preferences. You can accept all cookies, reject non-essential ones or cutomise what kind of cookies are allowed.
How to Manage Prime Video Cookies?
There may be privacy concerns. However, you can control how Prime Video cookies are used in your browser or directly through Amazon settings.
Through Browser Settings
Most browsers let you delete or block cookies, but it might limit the functionality of Prime Video.
Amazon Cookie Preferences
You customise your cookies through ‘Cookie Preference’ or ‘Privacy Settings’ at the bottom of the Prime Video page.
Also Read- Groww Files for an IPO with a $1 Billion Target
Should You Accept Cookies on Prime Video?
It is completely up to you. If you want a smoother and more personalised experience, you can tick the box. They make it easier to use the platform, resume where you left off, and provide better recommendations. However, if you’re concerned about the policy, take a few minutes to review and customise your cookie settings. Amazon Prime cookies are completely customisable.
