On GST 2.0’s first day, car showrooms, retailers, and online sellers saw a notable increase in sales, driven by accumulated demand and lower prices as the festive season started.
The Senior Executive Officer of Markuti Suzuki stated that he has never encountered such a response in his 35 years of experience.
Banerjee noted a significant increase in activity, with 80,000 enquiries and over 25,000 deliveries on launch day. Since announcing additional price reductions on September 18, daily bookings have grown by 50%, driven primarily by strong demand for small cars.
Tarun Garg, COO of Hyundai Motor India, mentioned that the festive season launch, coupled with GST 2.0 reforms, generated significant market optimism, resulting in the brand’s highest single-day dealer billings in five years, with approximately 11,000 units sold on Day 1.
Garg observed that the increase indicates renewed buyer confidence and festive enthusiasm, noting that Hyundai anticipates the strong demand will remain stable throughout the season.
Amit Kamat, Chief Commercial Officer at Tata Motors Passenger Vehicles, observed that the GST reduction has greatly increased customer interest. This is evident from higher showroom visits, better conversion rates, and a rising order backlog. With longer dealership hours and strong booking activity, the company is well-positioned to handle the festive season and is aiming for a record-breaking quarter.
Preliminary data shows a 20–30% rise in auto bookings across two-wheelers to commercial vehicles on Navratri Day 1, due to GST cuts and festive discounts. Cars24 noted a 400% increase in used car deliveries by 2 PM, exceeding normal daily numbers.
Retail sales, particularly of white goods, saw a boost as GST reductions lowered prices on major items such as ACs and TVs. Blue Star anticipates a 20% increase in sales compared to last year.
After a period of deferred purchasing, festive demand was reignited, fueled by major sales events on Amazon and Flipkart that drew millions of shoppers. Industry estimates predict a 27% growth in online festival sales, reaching ₹1.2 lakh crore in 2025.
Also Read – Big Savings on Sony, LG, Panasonic TVs & ACs: Up to ₹85,000 Off
Enhanced return policies and new pricing strategies contributed to increased traffic, with final sales figures still to be reported.
